Acclaimed fashion designer Jason Wu, who gained global recognition for dressing former First Lady Michelle Obama, has now set his sights on the beauty industry. He is bound to launch Jason Wu Beauty at 400 Target stores, target.com and jasonwubeauty.com on January 17, 2021. Jason Wu Beauty will start off with 25 products and everything will be under $25.

As Business of Fashion writes, the Taiwan-born designer launched his namesake fashion label in 2006 and won the "Rising Star Award" for Women's RTW at the annual Fashion Group International awards in 2008. He has collaborated with the likes of Moda Eyewear, Shiseido, Bergdorf Goodman's, General Electric, Melissa, and Target. From 2013 to 2018, he was the creative director at Hugo Boss. According to InStyle, Wu has already released a fragrance line in 2017 and the idea for a makeup line was already brewing for some time.

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Prestige Beauty With A Masstige Price Point

As Allure reports Wu has teamed up with beauty industry veteran and NYX Cosmetics founder Toni Ko and Jason Wu Beauty was born under Ko's incubator program, Bespoke Beauty Brands. In an exclusive interview with Grazia, Wu shares that it's one of his dreams to have his own beauty brand and it's been amazing to work with an expert such as Ko. Focusing on the color nude, Wu and Ko worked to expand that to "every spectrum and every shade," and the collection took a year to finish. Wu adds that while the packaging is prestige, the price point is "masstige" since as mentioned, they kept everything under $25. Jason Wu Beauty is also a clean and cruelty-free beauty brand.

Early Favorites

Jason the Freckled Boy

One of Wu's favorites from his collection is Jason the Freckled Boy, a liquid liner that's meant to create faux freckles. He reveals to Grazia that he started getting freckles seven or eight years ago and he found that he liked the look. In his Spring-Summer 2021 fashion show, he gave all the models faux freckles and now it will be easy to replicate them at home. No more risky TikTok hacks, please.

Flora 9 Eyeshadow Palette

Wu has three 9-pan eyeshadow palettes in universally flattering shades: Matte Agave, Prickly Pear and Desert Rose. Matte Agave, as its name suggests, is all matte, earthy, and neutral for a classy, everyday look. Prickly Pear is mostly shimmer with one matte pan. It's still neutral but with pink and rosy shades mixed in. Desert Rose has 3 shimmery shades and 6 mattes, a perfect balance of finishes with lighter neutral tones than Matte Agave.

Hot Fluff

Hot Fluff looks like your typical bullet lipstick but it's a multi-use product that can be applied on the lips, cheeks, and eyelids. It comes in six weightless and highly pigmented shades of nude, terracotta, pink and plum.

Magic Matte Oil

Sounds contradictory, but this oil transforms your face from oily to matte in a flash. It can be worn alone or as a makeup primer.

To see Jason Wu's entire product line, head on to jasonwubeauty.com. You may want to check out the ongoing soft launch on the website before the official launch at Target. Enjoy 50 percent off sitewide with the code FF50. The early bird sale ends on January 17.

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