Deciem's The Ordinary is well-known for their straightforward skincare formulations and their super affordable price range. Last year, two of their skincare products came highly recommended by both the TikTok crowd and dermatologists. One was their potent exfoliant, the AHA 30% + BHA 2% Peeling Solution, that became an online sensation thanks to its blood red color and the second was their ultra-moisturizing and dermatologist-approved Hyaluronic Acid 2% + B5. Those two products, which are both under $8, remain in-demand and a new product may soon enjoy the same popularity.
Enter The Ordinary Concealer. While The Ordinary already has makeup products in the market - the Lightweight Serum Foundation and the High Coverage Foundation, the brand's fans have been patiently waiting for a concealer to complete their makeup base. Both foundation lines offer 21 inclusive shades and now, the highly anticipated concealer will be following their footsteps and will also be released in 21 shades. Apart from the shade number, a skin undertone identifier also joins the concealer shade: N for neutral undertones, P for pink, R for red and Y for yellow. Deciem's Chief Scientific Officer Prudvi Kaka has also mentioned to Refinery29 that there will also be 15 new shades that will be launched later this year. The Allure beauty editors were some of the lucky few that got to sample the concealers first.
The Ordinary Concealer comes in a lipstick-sized tube with a nozzle to dispense the product. Allure's Sarah Han says that it's a little too thick to spread with the fingers, but it's a full-coverage concealer after all. She advices using a concealer brush or sponge to apply it and says that two small dots of the concealer already took care of the redness on her nose and the rest of her T-zone. Editorial assistant Gabriela Thorne adds that a little goes a long way. The finish, they describe, is a natural matte and if you prefer a dewier look, just top it off with a mist. You can see the very convincing before and after photos here. The Ordinary Concealers come in at just under $6 each and will be available on deciem.com by January 12, 2021.
While waiting for The Ordinary Concealer's official launch (you can't even see it on their Instagram page yet), let's look at the brand's best hits that have boosted them into cult status.
As mentioned, this chemical exfoliant became famous on social media for its interesting color. But aside from that, the potent mix of actives deeply exfoliates the skin to reveal brighter and smoother skin after one use. Look up any "Best of 2020" list on skincare and you'll most likely spot this little overachiever.
Hyaluronic acid was one of the buzziest skincare ingredients last year thanks to its hydrating properties. The Ordinary Hyaluronic Acid 2% + B5 is one the most affordable options in the market that heroes the ingredient and it also won a Glamour Beauty Award as the best hyaluronic acid serum of 2020. Allure also gave it their Best of Beauty award.
Related article: Polyglutamic Acid and Hyaluronic Acid Are The Perfect Hydrating Duo
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