Dermatologists agree that a lot of drugstore beauty products perform just as well as their luxe counterparts. Good Housekeeping Beauty Lab senior chemist Sabina Wizemann says that some drugstore makeup have similar formulas, ingredients and benefits to high-end makeup and adds that most of the cost of luxury beauty products come from marketing and packaging.
The GH Beauty Lab has been testing beauty products for decades and in their long history, they have found that drugstore formulas are often as effective and are preferred by consumers more than the versions that cost three to four times more. If you're the type to experiment with trendy looks and colors, it's also easier on the pocket to play with drugstore makeup and the options are endless.
As drugstore makeup formulations continue to improve and some even transitioning to becoming clean and free from toxic ingredients, beauty authorities Allure, Cosmopolitan, Glamour and the Good Housekeeping Beauty Lab have compiled this list of the best drugstore beauty buys for 2020.
Makeup and skincare become one in this serum foundation by No7. It's formulated with vitamin C, vitamin E and peptides to brighten and firm up skin. It also has the added benefit of SPF 15.
For sensitive skin, this Revlon foundation is free from parabens, phthalates, oils, synthetic coloring, and fragrance. It offers medium coverage and features blue light protection to shield you from constant phone and computer use.
e.l.f. is known far and wide for their wide range of makeup at super affordable prices. This concealer doesn't cake, has 25 full-coverage shades and a long-lasting formula.
This Allure Best of Beauty Award winner is creamy and buildable and can either give you a subtle flush or a more radiant glow.
Cosmopolitan says that Wet n Wild is the drugstore champ of highlighters and this one has four iridescent shades that will suit any skin tone.
This double ended stick makes contouring and highlighting a breeze and comes in 6 color combinations.
L'Oréal's dual ended mascara has a primer on one end and fiber-filled mascara on the other. Layer them together to create clump-free, longer and volumized lashes.
As the GH Beauty Lab confirms, Covergirl's waterproof formula trumps other mascaras that are triple its price in lab tests.
For full and feathery eyebrows that lasts for days, this brow gel comes with a dual ended brush so you can easily shape your brows and control how much product you're applying.
Perfect the classic cat eye with this liquid liner that can withstand both hot and cold weather brilliantly.
This cream eyeshadow comes in small pots, can be easily applied with your finger, and stays put all day.
While a lot of mini eyeshadow palettes have monochromatic shades, this one has the perfect mix of browns, greens, reds, blues, and purples in matte and shimmery finishes.
If shiny lips are your thing, look no further than this $3 drugstore gem. It gives the perfect amount of shine without the sticky feel.
Even wearing a mask is no match for this liquid lipstick. While it dries matte, it's comfortable to wear and doesn't flake. Just swipe on some lip balm if you want a hint of moisture.
For dry winter lips, try this moisturizing and long-lasting lipstick formulated with shea butter and vitamins C and E.
This Revlon offering has great color payoff with the shine of a lip gloss and the staying power of a matte lipstick.
For those days that you want to take it easy, swipe on this moisturizing lip balm that gives a subtle hint of color.
Related article: Vogue Magazine's Top Beauty Buys for 2020
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