11-Year-Olds Launch a Makeup Brand Amidst Covid-19

11-Year-Olds Launch a Makeup Brand Amidst Covid-19
(Photo: Daiga Ellaby / Unsplash)
Like Texas girls Mackenzie and Emmy, you too can start a homegrown business. Try these DIY recipes to start with.
Many people have a lifelong dream of establishing their own business. With Covid-19 shutting down thousands of old and new businesses in the past months, that dream remains elusive to many. However, a couple of undeterred 11-year-old girls from McAllen, Texas has launched their own makeup brand they've named "Beauty by Me."

Inspired by YouTube tutorials, best friends Mackenzie and Emmy learned to make soap and lip gloss. While the girls' mothers where initially wary of selling homemade products, they were also keen on teaching their daughters financial responsibility. Emmy invested her birthday savings of $80 and their mothers helped with the rest of the expenses to jumpstart their business. The soap and lip gloss packages cost $8 and they have been selling by the dozen.

As reported by local news channel KVEO, their goal is to create all-natural, gluten-free and vegan beauty products made in the US.  What's more inspiring is that the girls have recently donated their profits to victims of domestic violence.

Also read: Must-Have Lip Balms for Chap-Free Lips in Autumn and Winter

As Covid-19 continues to keep people indoors, many have extra time on their hands. If you're inspired with this story, you can try these DIY recipes at home. Who knows? You may find your own market for them and start your own homegrown business.

All-natural Tinted Lip Balm by Thank Your Body


Two tablespoons coconut oil

Two tablespoons grated beeswax

One tablespoon jojoba, avocado or olive oil

Two teaspoons grated cocoa butter

One teaspoon vitamin E

Essential Oil

Half-ounce containers

Optiona:O One to two teaspoons of Alkanet Root powder or Hibiscus powder (for tinted lip balm)


Place a small saucepan over low heat and melt coconut oil, jojoba oil, cocoa butter, and beeswax. Stir until everything is melted and then remove from heat.

Stir in vitamin E, your choice of essential oil, and herbal powder. Mix thoroughly to incorporate all ingredients then quickly pour mixture into containers. This recipe will fill about four to six containers.

Let it cool until they harden or store them in the refrigerator.

Non-toxic Eyeliner by The Coconut Mama


Two teaspoons coconut oil

Four teaspoons aloe vera gel

One to two capsules of activated charcoal (for black)

Half a teaspoon of cocoa powder (for brown)

Small airtight container


Mix all ingredients thoroughly.

Store in an airtight container and store in a cool, dark place. Use a clean brush every time to discourage bacterial growth.

Natural Powder Blush by Wellness Mama


Half a teaspoon of Arrowroot power

Half a teaspoon of organic cocoa powder

Half a teaspoon Hibiscus powder

Small airtight container


Start with a base using the Arrowroot powder. Add the cocoa powder and hibiscus powder. Test the mixture on your inner arm to see if the color suits you. Depending on your skin tone, experiment with adding or subtracting cocoa and hibiscus powder until you reached your desired shade.

Related article: How to Use Coconut Oil for Sunburn Relief

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