Jennifer Lopez is currently facing a lawsuit filed by a hoverboard manufacturer for allegedly failing to promote the product on her social media accounts, reports reveal. JLo was said to have failed to follow the promotion deal with the brand.
According to Variety, Jennifer Lopez had signed an agreement with the Sidekick Group for product promotion back in 2015 during the ongoing hoverboard trend. The claim, as cited, showed that the manufacturer provided 42 customized hoverboards to the singer to be used for her Las Vegas Planet Hollywood show. It was revealed that JLo Tweeted about the product once in May 2016 as her backup dancers perform her song "Love Don't Cost A Thing" while using the boards.
The agreement, as reported by TMZ, was for Jennifer Lopez to post about the hoverboards on either her Instagram or Twitter once in every three months. However, Sidekick alleges through the lawsuit that JLo has only posted once under the said deal. Damages of $54,390 as the cost for the 42 hoverboards is being sought by the company's lawsuit versus the entertainer.
Moreover, Sidekick also reportedly threatened Richard Sherman of Seahawks for breaking a promotional contract. Jennifer Lopez and her camp have not yet spoken regarding the issue.
Other than judging contests such as "American Idol" and "On the Floor," Jennifer Lopez is also working on NBC's "Bye Bye Birdie" musical. This award-winning Broadway musical is about a songwriter agent Albert and his secretary Rosie played by JLo. But due to some "sexist" labels, the musical, which was reported to be the network's event in December, is undergoing some "fine-tuning."
Jennifer Lopez, 47, had released chart-topping albums and starred in films such as the "Wedding Planner," "Shall We Dance," and "Monster-in-Law." JLo also played in crime drama series "Shades of Blue." The singer-dancer is also a mother to twins.