New Skin-Brightening Product From Korea Features Vitamin C As Its Main Ingredient

When it comes to innovation, Korean beauty products make no exemption as they continue to elevate and step up their game when it comes to giving perfect skin. A report reveals one of the latest skin-brightening product that could the next cult favorite - Vitabrid C12.

Vogue's Monica Kim, sharing her experience after a month of using the product revealed all of the positive results from using Vitabrid C12. She shares that after a month of traveling where her skin was not at its best, the product made her skin back to its healthy state adding that it was made brighter than before. Since then, the Vitamin C infused product has been a part of her skincare routine.

Vitabrid C12 according to the report contains an advanced form of Vitamin C which is absorbed by the skin and is released timely for 12 hours. The product was said to be developed by Seoul Ewha Womans University chemist Dr. Jinho Choy. This skin-brightening product is packed in a white small size bottle. Instructions for application recommends for adding about two taps of the product with a drop of one's favorite essence, toner or water before applying to the skin.

Other than this vitamin C skin-brightening product, more and more Korean beauty products appearing on market shelves. Fashionista notes some of the brands that are now available in the US to watch out this year which includes J.One and Make.Prem for those who are into different sheet masks or overnight masks; Klavvu and Autopalm for those with sensitive skin; Saturday Skin for product innovation such as their face mist with toner and essence in one; and Missha and Etude House for the Korean makeup savvy. From sheet masks, the report also cited that Korean beauty products have slowly penetrated in beauty product retailers such as Sephora and Target.

A post shared by Vitabrid C¹² (@vitabridusa) on Feb 6, 2017 at 3:18pm PST

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