BEAUTY

Behati Prinsloo Is The New Face Of Raw Spirit Fragrance

ByErika W. Smith

May 05, 2015 12:35 PM EDT

Behati Prinsloo embraces natural beauty as the face of Raw Spirit. The 25-year-old Victoria's Secret Angel poses topless in nature for the new socially-conscious fragrance line by photographer and Nomad Two Worlds founder Russell James.

According to WWD, Behati is the first face of the brand and will represent all six scents (10 by holiday). James shot the photos on the lands of the Seminole Tribe of Florida.

"For me, Behati just embodied the name, Raw Spirit," James told WWD, praising Behati's "hippie" personality. "She's the right person to do this. When I spoke to her about it, she was extremely passionate and that meant as much to me as her actually doing it."

Raw Spirit fragrances uses natural ingredients from around the world. According to a press release, the brand works in cooperation with and in support of indigenous and marginalized communities in the US, Australia, Haiti and elsewhere.

Behati said, "I love the philosophy behind Raw Spirit. I am a real advocate for giving back. For me, the phrase 'raw spirit' means nature, stripped back and ethereal. This is Mother Nature at her best."

This article was originally published on Fashion & Style.