A front page article in The Sunday Times last weekend (9 November) titled "City Air Makes Skin Age Faster" highlighted a new Olay-funded study showing that damage from air pollution means the skin of women living in urban areas ages faster than that of their rural counterparts.

Beauty4Media reporta that the data presented by Olay and leading dermatologists this weekend in China, for the first time, provides sound scientific evidence that skin barrier function and hydration are among the most immediate and significant threats air pollution imposes on our skin.

Recognizing the lack of in-depth research in the area of air pollution and skin health, Olay conducted a clinical study measuring multiple aspects of skin health and appearance of over 200 women, across the least and most polluted districts of Beijing, while simultaneously recording their lifestyle choices.

City dwellers needn't despair though as they can readily attain the protection afforded by niacinamide as it is the key active ingredient in Olay Total Effects Day Moisturiser SPF15. It is a super multi-vitamin moisturiser that helps give the appearance of younger-looking, more beautiful skin whilst protecting it to better stand the impact of an urban environment and the test of time.

And remember of course that Broad Spectrum UV protection, SPF 15 also works to protect skin from sun damage.