T-Mobile Inc. revealed Tuesday at a conference call with analysts that the company has cut down its prices and sacrificing profit which resulted to 1.4 million new subscribers , Bloomberg reported.

The telecommunications company lowered its prices for its services and is now experiencing a third-quarter net loss of 12 cents per share, or $94 million, compared with the company's 5-cent loss a year ago, or $36 million.

T-Mobile exceeded its projection for postpaid net additions for 2014 up to a range of 4.3 million to 4.7 million, compared to their previous estimate of only 3 million to 3.5 million.

In the most recent quarter, the company's revenue rose 10 percent to $7.35 billion, only $50 million shy of Wall Street's forecast of $7.4 billion, Reuters reported.

T-Mobile's chief executive John Legere has deemed the company as the "un-carrier" by cutting its data-plan prices, which made the company the lowest-priced carrier in the U.S.

"We're kicking the sh-t out of the industry," Legere said on stage.

In addition to their cutbacks, the company is financing phones, as well as offering new subscribers rewards as much as $650, for simply switching their service providers for T-Mobile.

"The company is doing extremely well so I can do whatever the f-ck I want," Legere said.

Meanwhile, market leaders Verizon Communications Inc. and AT&T missed its third-quarter profit estimates, according to Market Watch.

AT&T and Sprint have since been forced to respond by rolling out relatively cheaper plans, or by raising their data cap in existing ones. Verizon has followed suit, but only by a lesser degree.

T-Mobile expects its full-year adjusted earnings before interest, taxes, depreciation and amortization to be lower with $5.6 billion to $5.8 billion as a direct result of higher consumer growth, according to CNET.

In the future, the company's "Un-carrier" initiative will also make Wi-Fi calling and texting on the network free to their subscribers, according to T-Mobile's support page. The feature lets smartphone users bypass the usual cell site's telecom companies use and use the Internet to send and receive calls and texts. It could be potentially useful if one has poor network service but is connected to the Internet through Wi-Fi routers.