The 37-year-old singer-songwriter co-designed six products from the new toy line, including a bouncer that plays music, alphabet blocks and a musical soccer ball.
All of the proceeds will go to Barefoot Foundation, a Colombian charity founded by Shakira in 1997 that provides education and nutrition to children in impoverished areas of the South American country.
The pregnant "The Voice" coach was the one who reached out to the Mattel, Inc.-owned company about collaborating, executive vice president of the Fisher-Price Global Brands Team, Geoff Walker, revealed in an interview Thursday, Oct. 23, according to AP.
And since one of the main initiatives of Shakira's foundation is the promotion of early childhood development, the toy company had become easily attracted to the two-time Grammy-winning recording artist, Walker said.
"She brings in both authenticity and emotion, and I think that's why this is such an exciting moment," Walker added.
"I saw how important developmental milestones are and how toys can help babies reach them - including with my own son," Shakira said in a statement, referring to her 1-year-old child Milan. "I wanted to design a line of toys that stimulated development in the crucial early stages of life, the stages in which learning can be achieved through supervised play, fostering the development of psychological, social and motor skills."
Aside from launching a toy line for babies, Shakira and Fisher-Price are also set to release a 12-part Web series that will debut Monday, Oct. 27. Each episode, which targets millennials, is about three to five minutes long. Her son Milan will be featured in some episodes.
The "She Wolf" singer, who is expecting her second child with the 27-year-old soccer player, took to Instagram Wednesday to share an adorable photo of her burgeoning baby bump.
In the snap, Pique cradles her girlfriend's belly with one hand as he flashes a giant smile. "Celebrated my partner Puig's 100th Anniversary tonight," Shakira wrote on the image sharing site.
"And wearing my new favorite accessory, #Rock!" she added, referring to her baby bump.
Earlier this month, Shakira opened up to Spain's Europa Press about her second pregnancy.
"Now that I'm pregnant I'm trying, for the first time in my life, to not do so many things at the same time," said the singer, as quoted by E! News. "Although, it's always difficult and issues get in the way even when you don't want them to. But the majority of the time I do dedicate myself to taking care of my belly, my pregnancy, [and] of Milan."