American multinational clothing company Urban Outfitters has said it is now the world's biggest seller of vinyl records, according to BuzzFeed.

Urban Outfitter's feat happens as vinyl maintains its resurgence in popularity which started in 2007. Last year's 6.1 million album sales were the highest since 1991, while those of this year are poised to exceed the figure, with Jack White's "Lazaretto" in the record-setting lead, according to Nielsen SoundScan.

"Music is very, very important to the Urban customer... in fact, we are the world's number one vinyl seller," Urban Outfitter's chief executive officer Calvin Hollinger told analysts in a meeting on Wednesday.

Hollinger explained that the company, which recently drew flak for selling a seemingly bloodied Kent State sweatshirt online, uses a system whereby it offers inventory from about 100 vinyl vendors without actually owning or paying for the inventory. The company does this instead of offering thousands of vinyl online.

Under this system, the retail company only rents out its shelves to the vendors, which is similar to how Wal-Mart manages its products, according to Death and Taxes.

BuzzFeed notes that for a company whose market is made up mostly of high school-age customers, Urban Outfitters has become such a successful seller of an old technology. Buyers of LP, apparently, are those who grew up in an age of music downloading and streaming, it says.

The sales dominance isn't surprising, according to Death and Taxes, as most vinyl records are sold in independent stores, as opposed to big record stores, and Urban Outfitters is a huge retail chain.

The company, nevertheless, said it is trying to "course correct" to lure back college students to their stores after it strayed to the high school demographic, says Consequence of Sound.

News of Urban Outfitter's vinyl sales supremacy broke as the company faces poor sales and attempts to rebrand.