ARDENCY INN, a new makeup brand rooted in the downtown New York music scene, announced the launch of its Summer 2014 campaign.
The new ads feature lead singer Randa Leigh of Shadows on Stars, alongside a highly anticipated new product collection.
"The campaign was shot in a deserted warehouse on the edge of downtown LA's industrial district" said Stephane Siboni, Co-founder of ARDENCY INN.
James Vincent, Director of Artistry and Education, added: "The Shadows on Stars look was inspired by Randa herself. With a nod to new wave, I made the bright pink lip and classic eye look fresh and modern using Modster Eyeliner in Cream and Modster Lip Color in Forward."
Shadows on Stars weaves electronic, dance-hall and 'trap' sensibilities with alternative soundscapes to establish a pop sound of all their own. On their forthcoming album, Shadow on Stars have reinvented themselves by cooking up a confident blend of stylish genre-defying pop.
The ARDENCY INN Summer 2014 collection features:
- MODSTER Lip Balm & Primer - A lip balm that protects and primes with a cool minty kick. Provides all-day moisture and protection to the lips with a cool peppermint scent to freshen breath and a slight green tint to neutralize lip color ($23).
- MODSTER Long Play Supercharged Lip Color in Forward - A full coverage long lasting lipstick with the comfort of a balm. Forward is a provocative pink with blue and violet undertones ($25).
- MODSTER Smooth Ride Supercharged Eyeliner in Cream - A creamy waterproof eyeliner supercharged with pure pigments. The Cream shade brightens the eye when applied on the water line. It adds an interesting element of style to any eye look ($19).
- AMERICANA Soft Focus Moisturizer - An imperfection blurring daily moisturizer. Use alone for a hydrated, luminous skin or mixed with AMERICANA Custom Coverage Concentrate to create your customized tinted moisturizer, liquid foundation or concealer ($29).
The ARDENCY INN Summer Collection is available now at select Sephora stores, Sephora.com, UrbanOutfitters.com, and ArdencyInn.com. Shadows on Stars music is available on iTunes.
