Dove has announced the launch of Dove DermaSeries a premium skin care collection of ultra-mild cleansers and intensely moisturizing creams that are formulated to provide superior care for extremely dry, compromised skin.

As 72% of women in the U.S. believe their dry skin makes them look less beautiful, Dove has created a product line that targets the problem and is still enjoyable to use. Check out what the new line means for your skin care regimen:

Step 1: Cleanse

The cleansers, Ultra Caring Gentle Cleansing Bar, Gentle Body Cleanser and Gentle Cream Face Cleanser, all contain the mildest ingredients that replenish moisture lost during the cleansing process, offering an ultra-mild, non-irritating, hypoallergenic, fragrance free, paraben-free and sulfate-free solution to sufferers of extremely dry skin. With ingredients such as stearic acid, these cleansers are clinically proven to be superior in mildness to Cetaphil Gentle & Cetaphil Restoraderm.

Step 2: Moisturize

With a new, exclusive, patent-pending breakthrough technology, known as PPAR Activation Complex, the intensely hydrating creams, Intense Repairing Body Cream and Intense Repairing Rough Patch Treatment, help rebuild skin's hydration barrier. Thanks to the special formula, the creams are clinically proven to moisturize dry skin better than other leading prescription creams.

Additionally, the creams are lightweight, hypoallergenic, fragrance-free, paraben free, non-irritating, non-sticky, non-greasy, easy-to-spread and fast-absorbing. Users can immediately see the difference in skin and improved quality over time with continued use.

Most effective when used as a two-step daily regimen, the new Dove DermaSeries product line is available at select retail partners nationwide beginning this month. For more information, visit

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