Beauty products make great Mother's Day gifts! Want the inside scoop on this season's hottest beauty innovations? We've got the 411 on what mothers everywhere will want thanks to Cosmetic Executive Women - so now you can choose the perfect gift for your mom.
CEW - a nonprofit professional organization with more than 6,000 executives in the beauty, cosmetics, fragrance and related industries- is preparing to present its annual Insiders' Choice Beauty Awards, the only beauty award voted on by industry experts. Celebrating its 20th Anniversary this year, the CEW Insiders' Choice Beauty Awards spotlight the most innovative products of the year, and its list of 193 finalists makes shopping for Mother's Day easy! You can find the list here.
The list reflects this year's leading cosmetic and beauty product trends. Check 'em out below!
Get Masked! Masks and peels saw a 66% sales jump in prestige outlets in 2013 and helped meet consumers' need for immediate results. Facial anyone?
Size Matters. The mass market was inundated with volume-driven mascaras in 2013, showing that thicker lashes are this years' must-have. Nothing to bat an eye at!
Anti-Aging Hair Care. Fighting the signs of aging moved from skin into hair care with creams, serums and even a color made with anti-aging formulas. Tresses can look younger too!
Buzz Words. Gentle, Oil-Based, etc. This year exfoliation is taking a back seat to facial cleansers that treat skin gently. Oils, gentle gels and hydrating cleansers were the stars in 2013. Oils are Mother Nature's true beauty secret.
Art Inspired Eyes. Beauty companies took an artistic cue by using tints, washes and pigments in their eye formulas in 2013.
