The Lupita effect continues!

Lancome has announced Academy Award winning actress Lupita Nyong'o as its new brand ambassadress.

With her instinctive and sophisticated talent and one of a kind beauty, both delicate and exuding strength, 31-year-old Lupita Nyong'o has taken the world by storm. She received an Oscar for "Best Supporting Actress" in the acclaimed film 12 Years a Slave-making her the fourth Academy Award winning Lancome ambassadress. 

"I am truly honored to join the Maison Lancome, a brand with such a prestigious history that I have always loved. I am particularly proud to represent its unique vision for women and the idea that beauty should not be dictated, but should instead be an expression of a woman's freedom to be herself," confided Lupita Nyong'o. Joining Julia Roberts, Kate Winslet, Penelope Cruz, and the recently appointed young actress Lily Collins, Lupita Nyong'o will be seen this summer in campaigns shot by star photographers Mert Alas and Marcus Piggott.

"Both talented and committed, true to her African beauty, and showing a great curiosity and open-mindedness in her career choices, Lupita is by essence the Lancome woman," stated Francoise Lehmann, General Manager of Lancome International. "A strikingly beautiful and intelligent woman, serenely but strongly living her life her own way, Lupita has this special kind of aura both enlightening and deep."

Xavier Vey, President of Lancome USA added, "Lupita's authentic inner and outer beauty, her exquisite grace, and true confidence represent today's modern woman.  Having Lupita as a Lancome ambassadress will help support our mission in the U.S. market which is to speak to all women.  Her rising star status is like a blooming rose; she is elegant and has an undeniable brilliance."

Congrats Lupita!