Today Chloe + Isabel, the direct-selling jewelry brand, announces the launch of its first beauty product, a fragrance called Jardins du Midi.
Jardins du Midi was inspired by a midday, sunlit walk through the lush orchards of the South of France, drawing on CEO and Founder Chantel Waterbury's French heritage and favorite aromas.
Chloe + Isabel is a New York-based fashion lifestyle brand providing customers with unique, beautiful jewelry at an affordable price. Launched in 2011, the company has reinvented the direct sales model through technological innovation and social integration geared to empowering the female entrepreneurs of today.
With notes of Lush Peach Nectar, Bergamot, Jasmine Sambac, White Violet, and Vanilla Absolute, the fragrance's name is also derived from the region, which is colloquially known as le Midi, which literally means midday.
These varied yet complementary notes also tie into the brand's story of Chloe and Isabel - two friends with different personalities and styles, who complement one another and are united by their common interests.
"We look at Chloe + Isabel as a storyteller, not just a jewelry company," said the company founder. "We are focused on building out categories that help tell the story of our lifestyle brand and it's Provence-meets-Paris inspiration. Everyone has a personal sense of style, and the final touches to completing one's own style story include jewelry and perfume," explained Waterbury. "Launching a fragrance was a natural progression as it is a great way to embody our brand and communicate a mood in one product."
The Chloe + Isabel brand has introduced the perfume in a continuing effort to provide millennial women with innovative business opportunities. The fragrance is available in a 3.4 fl. oz. bottle for $58.
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