BEAUTY

OPI Products Inc. Partners with The Coca-Cola Company On Nail Lacquer Launch

Close

This nail brand always has something up its sleeve to reveal on the tips of our fingers. Get ready for another juicy little launch gals.

OPI Products Inc. announced a collaboration today with The Coca-Cola Company, the world's largest beverage company and home to one of the world's most iconic brands - Coca-Cola.

Several of the Company's most recognized brands - including Coca-Cola, Diet Coke, Coke Zero, Cherry Coke, Vanilla Coke, Sprite and Fanta - will be the inspiration for a line of OPI limited edition nail lacquers that will launch internationally in June 2014.

"We're excited to partner with OPI, a preeminent nail polish brand with global reach and influence among our core target teen audience," said Kate Dwyer, Group Director Worldwide Licensing, The Coca-Cola Company to BeautyPress.

"Coca-Cola has a long history of collaborations with beauty and lifestyle brands to further connect with consumers and tastemakers in a way that is meaningful and relevant for them."

"As the global leader in the professional nail industry, OPI is thrilled to partner with the world's top beverage company, The Coca-Cola Company," remarked Suzi Weiss-Fischmann, OPI Co-Founder and Executive Vice President.

"These two iconic brands truly deliver happiness in a bottle - whether it's a refreshing, invigorating sip of Coke or a set of fingers and toes perfectly polished with OPI nail lacquer." 

Who could have seen this inventive little collaboration coming? We're sure the outcome will be all over every nail junkie's tips come this summer.

What do you think of this upcoming partnership between soda and nail polish? Does it fizz with excitement, or does it sound like it will fizzle out? Let us know hat you think with a note below!

See Now: 100 Most Beautiful Women In The World

Get the Most Popular Beauty World News Stories in a Weekly Newsletter

PHOTO GALLERIES

BEAUTY IDEAS

HOW TO

STAY CONNECTED
GET NEWSLETTER

LATEST NEWS

  • Today
Real Time Analytics