It looks like Kate Upton is the new face of Bobbi Brown as the big news was revealed on "Good Morning America" on Friday.

According to E! News, the makeup mogul told Robin Roberts that the Sports Illustrated cover girl is "incredible" and a "strong woman."

The 21-year-old said, "Everything is about the inner beauty," adding, "Bobbi possess that in her brand."

Shortly after the announcement the cosmetic company posted their first campaign photograph featuring Kate Upton on Twitter.

Attached to the photo was the caption, "Excited to work w @KateUpton as new face of @BobbiBrown. She's beautiful, confident & creates her own rules."

The gorgeous blonde who stars in "The Other Woman" is quite busy nowadays seeing as she is not only is she the face of Bobbi Brown cosmetics but just last week she was also granted the opportunity of being the first celebrity spokesperson of Express in the past decade.

In the clip that you can check out below, Upton and Brown have a candid conversation about beauty secrets, their role models and the importance of having confidence.

Bobbi Browns tells the model, "It's really inspirational to see a woman who feels so good and so confident," adding, "You do what you feel and you don't follow anyone's rule. You are not like anyone else, you are completely individual and independent."

To which Kate Upton smiles and says, "Coming from you, that's pretty amazing," adding, "Definitely my mom gave me a lot of confidence." Upton's first campaign will be released in July.

Check out the video and let us know if you approve of Kate Upton being named the new face of Bobbi Brown cosmetics.