As we wind down from an intense New York Fashion Week we found that the best way to treat yourself is to indulge in an luxurious manicure and thanks to Pedicure.com and Serenity Spa we were able to have a memorable experience.
While mingling at A Night of Manicures & Altaneve Prosecco with Pedicure.com at Serenity Spa New York on 776 Sixth Avenue, we bumped into the Publisher of the website, Ruth Shelling, who was happy to tell us all about the up and coming nail site.
BWN: What made you want to throw this manicure event?
RS: We just want to get our name out there amongst some girls who want to network and mingle. We have been doing so many different events, like we had a manicure event for men when we were launching our male column a couple of weeks ago. We are finding that running these events and partnering with great spas has allowed women to get together for manis and pedis and also learn about our site.
BWN: What made you partner with Serenity Spa?
RS: Maria Hardy, the salon owner is fabulous, very easy going! It's in midtown, it's close, the girls here do such a great job, you're manis and pedis last! They don't chip within two or three days, they really do last! They take a lot of care, highly professional and every now and then you can spot a celebrity here!
BWN: What is Pedicure.com hoping to gain from hosting this event?
RS: I think for us, with all the events that we are running [the goal] is to get the Pedicure.com brand out there so people can check out the site. It's a site based on rich editorial content, we want to be known as a credible source for not just foot health or nail health, we want to be known to have the latest tips, tricks, celebrity news and the latest do it yourself and stuff like that. We also want to let people know that although we just launched we are going to become this amazing search capability where you can book and pay, read reviews, it's kind of a membership based type of thing. So we will not just be like a boring directory, it will have that kind of capability and also this amazing magazine editorial content.
For those interested in using Pedicure.com for there go-to nail polish guide, according to Ruth, the site doesn't not discriminate in price range.
Not only can you can find your favorite luxury brand polishes but you can also find a great color if you are on a beauty budget.
BWN: What are the most popular products on Pedicure.com?
RS: There is a new product, a luxury polish range that we do a lot of work with actually because we love the product called Bondi New York. They launched in May and we had a Mani Bar at the Panasonic Beauty Bar during New York Fashion Week, so it was really good and we had a lot of celebrities. The polishes are just so luxurious and we like SpaRitual, it is a beautiful brand and Butter London is always great.
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