BEAUTY

Kiehl's Releases New Ultra Facial Formulas For Intense Hydration




Anyone with hydration issues, and everyone battling this winter's temps, there's good news! Kiehl's has introduced two incredible new additions to their iconic Ultra Facial Collection. Take that, polar vortex!

Meet Kiehl's new Ultra Facial Cream Intense Hydration, a daily moisturizer for those with dry and very dry skin types, as well as the new Ultra Facial Overnight Hydrating Masque, Kiehl's very first treatment in their Ultra Facial collection, and the brand's very first overnight masque, ever. Both products are said to absolutely drench the skin! Yes!

The Ultra Facial Cream- This new daily formula flies in the face of the "standard" mindset that says you need a rich, heavy cream for deep moisturizing.  As you'll see when you open the jar, rub a little onto your skin, and notice how quickly it absorbs, that is not the case. This is wonderful news for people who don't like using heavy formulas, but still need super hydration.  It's also wonderful news for those who need to treat their dry, dehydrated skin in warmer temperatures, when no one wants something heavy on their face. Clinical results demonstrated significant improvements on skin in just 7 days. 

"Very dry skin, sometimes called xeroderma or asteatosis, is a common skin condition. It is characterized by a lack of the appropriate amount of water and lipids retained in the superficial layers of the skin," shared Dr. Adam Geyer, Kiehl's Consulting Dermatologist. "Skin suffering from dehydration struggles to preserve optimal moisture reserves. What very dry skin needs is not simply any old heavy moisturizer - it needs an effective one that penetrates well and integrates into the stratum corneum to deliver moisture continuously throughout the day and night."

"What excites me most about this product is that it gives my patients, and Kiehl's customers with dry skin, a solution -- to moisturize intelligently and elegantly, not just to moisturize more."

In addition to the Ultra Face Cream, Kiehl's is also debuting the Ultra Facial Overnight Hydrating Masque. For every skin type, it can be used to complement one's moisturizer.  Apply a generous amount to the skin before bed, wait ten minutes, tissue off the excess, then sleep with the rest on, allowing the masque to work while you slumber. Use the masque once-a-week to complement any of Kiehl's Ultra Facial formulas.

Formulated with Ophiopogon Japonicus Extract, also known as the "Fountain Plant," the masque's formula helps amplify the hydration provided by a daily moisturizer. The Overnight Hydrating Masque replenishes skin's water reserves, allowing it to retain moisture and function like a "hydration reservoir." The formula helps protect and reinforce the skin barrier - boosting hydration levels and leaving skin smoother and softer, refreshed and supple. 

Shop Kiehl's Ultra Facial Cream for $27 and the Masque for $35. Check them out at Kiehl's.com.




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