BEAUTY

Chicago-based Celebrity Salon Introduces 'Cashmere' Hair Curling And Blowout Techniques

Expanding upon the popularity of creating the world's first Cashmere Blowout, George The Salon Chicago is now expanding their Cashmere Protein Hair Service Menu beyond the hair dryer. Clients craving rich, lush waves can now experience the beauty industry's first "Cashmere Curl," a service using heat activated cashmere proteins, golden micro-particles and a curling wand.

As the first salon in the world to develop a cashmere protein hairstyling service, George The Salon Chicago's latest cashmere creation is the popular locale's follow up to their famous Cashmere Blowout. Recently voted the Best Haircut by InStyle and chosen as one of the Top 100 Salons in America by ELLE, owner George Gonzalez also worked for Harpo/Oprah for over 10 years. Certified Oprah approved? Works for us! 

"Chicago is pretty fashion forward, but when it comes to hair, we like to keep it soft and natural with a true sense of down-to-earth beauty. It's the 'girl next door' feel but sexier," salon owner and celebrity stylist George Gonzalez told the Huffington Post. "As a result, rich, full blowouts and soft layers are very popular at the salon and the main reason why we decided to create a service like the Cashmere Blowout." 

So what does the Cashmere Curl entail? On freshly washed hair, a George The Salon stylist will begin the service with a special texture spray containing the salon's signature heat activated cashmere proteins to give hair more natural fullness and frizz-free texture. "Using a formula containing cashmere proteins and golden micro-particles, the Cashmere Curl promises to give clients bouncy, beautiful waves with the soft-to-the-touch, feather-light feel of cashmere," explained a rep for the salon. 

Now for the trifecta. George The Salon's version of the bombshell blowout starts with the application of a blow dry gel with extra-fine texture and the same golden micro-particles to shape, volumize and add additional shine. As hair is blown dry, the gel creates the perfect foundation for the Cashmere Curl providing hold and heat protection for a voluptuously coiffed look.

Finally, hair is twirled around a curling wand to complete the style, giving each guest elegant soft-as-cashmere curls. The cost for this celeb-worthy treatment? Only $60! 

Would you try these Chi-town cashmere curls or the salon's super soft blowout on for size? Let us know with a note below!

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