COVERGIRL Launches New TruMagic Collection
Dec 26, 2013 11:48 PM EST
Ever wish your makeup was as easy as magic? COVERGIRL's got you covered. Three new COVERGIRL perfecting balms offer a touch of the abra cadabra with instant smoothing effects in just one swipe, whether you're looking for luminous highlights, instant matte perfection or a touch of sun.
All three balms are available in full size and mini versions - so you always have a portable potion with you wherever you are. Check them out:
Consider this new innovation the ultimate multi-tasker. A first on the mass market, these versatile silicone-based systems, smoothe pores, reduce shine and can be used throughout the day for quick touch-ups, just like a pressed powder. "A simple swipe of the Perfector, Luminizer and Sun Kisser in all the right places can bring light to your best features for the illusion of a subtle contoured face that's dewy, fresh and young looking," said Pat McGrath, Global Creative Design Director for COVERGIRL.
Pat McGrath loves the soft balm touch of the truMAGIC Skin Perfector. "The multifaceted product can be used as a primer alone, under or over makeup for a soft, matte finish," she said. "The oil-free formula won't clog pores and it can be applied throughout the day for an easy touch up. It is an excellent base for foundation, as it smoothes out the texture of the skin," the legendary makeup artist explained.
The truMagic Luminizer goes on smooth to provide instant luminous highlights. Pat McGrath recommends, "highlighting the face using a sponge or fingers with the Luminizer on the bridge of nose, brow bones, along the highest point of contoured cheekbones, chin, and cupid's bow using your fingers to blend."
And last, but not least, the truMagic Sun Kisser provides an instant touch of sun for a sun-kissed glow. Pat McGrath uses the Sun Kisser for "a healthy fresh look. My daily makeup routine is very simple, so the Sun Kisser is perfect for giving my face a natural looking glow and finish," she said.
COVERGIRL truMAGIC Collection including the Skin Perfector, Luminizer and Sun Kisser are now available at mass-market retail outlets nationwide as of this month, priced from $8.99 - $11.99. For more information, visit www.covergirl.com.
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