ARDENCY INN, a new makeup brand rooted in the downtown New York music scene, has won this year's Women's Wear Daily (WWD) Beauty Inc. Award for "Newcomer of the Year" in the prestige beauty category. Congrats!

ARDENCY INN's rather disruptive and liberating vision of makeup artistry has attracted attention since its launch last Fall. Brand Co-founder Gilles Kortzagadarian stated, "we don't believe in perfection when it comes to beauty or artistry. It's all about individuality, self-confidence, and not looking like you're trying too hard."  Added Co-founder Stephane Siboni, "our goal is to demystify makeup artistry by creating high performance products that are really easy to use and designing stunning looks that anyone can easily recreate with few products and steps."

The award-winning beauty brand launched three product collections designed to be used individually or mix and matched to fit any style, mood or occasion. AMERICANA consists of complexion products with an ultra-natural finish and nude color cosmetics inspired by the multi-cultural heritage and effortless beauty of downtown New York. MODSTER is a collection of upbeat colors inspired by the Mod subculture of high fashion and all-night clubs. PUNKER is a line of edgy blacks inspired by the darkly rimmed eyes and fierce attitude of punk rockers.

Standout products include AMERICANA Custom Coverage Concentrate, a revolutionary pigment concentrate that turns any water-based moisturizer into a custom tinted moisturizer, liquid foundation or concealer, PUNKER Unrivaled Volume & Curl Lash Wax, a groundbreaking mascara formula inspired by ultra lightweight hair styling pomades, and MODSTER Smooth Ride Supercharged Eyeliner, a creamy waterproof eyeliner supercharged with pure pigments that stays in place throughout the day and night.

With music artists as muse and downtown New York as an everlasting inspiration, ARDENCY INN's decisively lifestyle approach to beauty will surely keep rocking the makeup space for the years to come.

ARDENCY INN is available at select Sephora stores, and

Tried the line yet? Let us know with a note below!