BEAUTY

Introducing ARTISTRY YOUTH XTEND Lifting Smoothing Foundation

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Ladies, finding the right coverage for our faces is risky business at times. Unless a gal runs to her nearest beauty counter for a consultation with an expert, going the road alone means trying a ton of products. But a new item promises to save time and money for women everywhere in discovering the appropriate shade for their skin.

Amway, a retailer that has been selling health, beauty and home care merchandise since 1959, introduces their new ARTISTRY YOUTH XTEND Lifting Smoothing Foundation, a rich and hydrating formula that fights aging with no sweat, resulting in youthful skin. 

To create the buildable, lightweight formula, Artistry's scientists consulted nearly 2,000 people, representing six different skin types. The brand then came up with 20 different shades, with warm, neutral and cool undertones. Women who have a more golden or olive hue should opt for warm, while if you are more even-toned, a neutral hue is best. Cool is befitting for those with a pink or rosy shade. 

Global makeup artist Rick DiCecca offered guidance on shade development. "There are no trade-offs, no choices to be made; ARTISTRY YOUTH XTEND Foundation is the Artistry's brand's most advanced anti-aging foundation ever."

During application, women should use their fingertips, a sponge, or a foundation brush to smooth foundation over face, blending in an outward direction. Artistry recommends that consumers set their makeup and finish the look with the brand's translucent pressed or loose powder. "Think of ARTISTRY YOUTH XTEND foundation not necessarily as the first step in your makeup routine, but rather as the last step in your skincare regimen," explained DiCecca about the product, which is suitable for all skin types and offers medium to full coverage. 

Artistry's foundation includes several ingredients, offering tons of benefits.

The innovation's high-resolution, light-reflecting optics restore the skin's youthful vibrancy, and soften the look of fine lines and wrinkles. Hyaluronic acid also works immediately to instantly smooth and hydrate. Over time, the foundation boosts your skin's natural firmness and elasticity. The formula also contains SPF 20, protecting you from UV damage. 82 percent of consumers say the appearance of fine lines and wrinkles were instantly reduced.

ARTISTRY YOUTH XTEND Lifting Smoothing Foundation is available through an Amway independent business owner or at Amway.com/Artistry for $47.75.

Think you found the right foundation in Artistry's blend? Tell us with a note below!        

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