Alexa Chung Launches Makeup Line with Eyeko
Alexa Chung, multitasking model and author, has made her cosmetics debut with cult makeup brand, Eyeko. Click through the slideshow to see the brunette beauty's new Eye Do duo and tell us what you think below!
The television personality got creative with developing the highly anticipated pair of products. The Eye Do duo consists of a lengthening and strengthening mascara, with a waterproof liquid eyeliner. Since Alexa is known for her cat-eye, it's only right that she made makeup that helps us copy her killer look.
"Liquid liner is my saviour," said Alexa in August when she first announced her collection, according to UK's Telegraph. "I'm pretty much naked without my eyeliner on."
The Eye Do eyeliner is described as a glossy black formula, with a felt-tip nib for drawing bold, sharp lines.
Alexa explained the liner's fabulous features and benefits that set it apart from similar products. "The nib is the perfect shape and size to give you control," said Alexa. "It gives you the precision to draw on the perfect cat eye. It's pitch black and waterproof so it doesn't move even on the waterline. I love that it enhances my lashes each time I use it."
The carbon-black mascara, with Vitamin A, Keratin and an oversized brush with uneven bristles, is designed to create volume without any clumps.
The fashionista uses the formula to perfect her 60s-inspired lash look. "I love a Sixties doe-eyed look and this gives me longer, thicker, BLACKER lashes without the hassle of falsies," said Alexa. "It stays on forever but feels amazing thanks to all the lash enhancing magic in the mix."
Consumers can treat themselves to this duo, featuring a handy how-to guide for honing in on Alexa's signature eye looks for $39.50. Eyeko, a brand established in 1999 whose products now fill the cosmetic bags of some of the makeup industry's most sought-after artists, joins many other labels and designers like Karl Lagerfeld in using Alexa as a muse.
The tutorial will be poster-size, including Chung's photos before, during and after eyeliner application.
The Eye Do Duo will be available at London's Selfridges department store and Eyeko.com on November 14. The pair of products will launch at Sephora in January 2014.
Think Alexa's product duo is eye-catching? Glad the style icon is crossing the cosmetics line? Tell us your thoughts in the comments section below!