BEAUTY

Breast Cancer Awareness Month: New Beauty Mark App Helps Breast Cancer Patients Look And Feel Beautiful

As the month of October rolls on, so to do our efforts to help spread the knowledge for Breast Cancer Awareness Month.

Going through breast cancer treatment or trying to recover from it is difficult enough. Whether women have undergone surgery, chemotherapy, radiation, as well as an overwhelming amount of stress, breast cancer patients and survivors often have to adjust their makeup routines to create looks that suit them. Enter the new Beauty Mark app.

The Beauty Mark app establishes a one-on-one relationship with a professional makeup artist to guide women through the changes they may be experiencing while undergoing treatment or once they've completed treatment for breast cancer.

With the Beauty Mark app, women can swipe to create their own individual look, and then get step-by-step makeup application instructions on how to achieve it. Users can choose their personal style, select their skin tone (fair, medium or dark) and address any specific concerns to create a look that's personalized just for them. In addition, they can privately email specific beauty questions too.

Hope Henderson, the makeup guru behind the Beauty Mark app has created almost 200 different eye, lip and cheek looks with step-by-step videos and detailed instructions that make trying the looks easier and less intimidating. Now women who are hesitant to create new looks or need advice on how to achieve them can use the Beauty Mark app - it's like having a personal makeup artist in your pocket!

Some specific concerns for women who have been treated for breast cancer include:

- Loss of eyebrows/eyelashes: Henderson teaches women to draw and shade their eyebrows for a natural look and how to use eye shadow and liner to compensate for lack of lashes. She will also provide step-by-step instructions in the app to teach users how to apply false lashes.

- Puffy facial areas: Henderson uses her experience as a makeup artist to guide women through the process of contouring their cheeks and highlighting different features to help reduce the appearance of puffiness that can be caused by some medications.

- Radically changed hair: Henderson is an expert at playing up women's natural features to distract from their hair loss and drastically different new tresses. Her how-to videos help women create different makeup looks to complement their new hair textures, styles and wigs.

The Beauty Mark App includes over 180 how-to videos and is available for download in the iTunes store for only $2.99. There is also a limited version available, Beauty Mark App Lite, which offers fewer options (30 videos) for .99 cents. To learn more or to download the Beauty Mark App, visit the website, www.beautymarkapp.com.

Check out the Beauty Mark promo video below and let us know what you think. Be sure to share this great app and spread the knowledge in support of Breast Cancer Awareness Month.

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