Sephora Introduces In-Store Beauty Classes

Sephora announced the launch of their new program, Sephora University Beauty Classes at more than 60 stores throughout the U.S. on Thursday.

The complimentary classes are designed to help beauty lovers of all ages and abilities to master everything from building a healthy beauty routine to creating the perfect smoky eye. The beauty retailer will offer several classes such as False Lashes, a lesson in applying and achieving luscious falsies, and Flawless Foundation lessons on finding the perfect base makeup. Students can even take Skincare Basics, geared toward being smart about skincare and finding the right regimen for your skin.

Sephora will also offer a Colorful Eye Makeup class on creating show-stopping eyes with bold color, and a Day-to-Night Smoky Eye tutorial on transforming a neutral day look into a dramatic nighttime face.

The classes will be updated regularly to reflect up-to-the-minute trends. And the curriculum will follow the training that Sephora's own artists receive at Sephora University, the brand's school for specialized instruction in beauty techniques.

Students can try the beauty looks themselves, with Sephora's experts coaching and giving advice in a fun, supportive group atmosphere. After class, students can pair up with the retailer's experts for personalized recommendations, or schedule a follow up appointment with one of Sephora's beauty advisors at the brand's Beauty Studio for one-on-one time.

"Our beauty classes are yet another example of our dedication to our client - her experience, exploration and education are at the core of our daily focus in-store," says Christie Jack, SVP of Sephora Retail. "[Our beauty classes] offer her an enhanced way to experience our services in a fun and informative environment, in addition to all our offerings both in-store and online."

To take the classes, you must become a Beauty Insider. Sign-up in-store or online at And log on to to book a class at a participating stores.      

See a class you want to try? Let us know in the comments section below!       

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