Jeans aren't just an American favorite, they're a Hollywood must-have. And when A-listers like Beyonce, Jessica Alba and Sarah Jessica Parker want to go casual in jeans, they all have a label to love.
Level 99 was launched in 2004 and named after its meaning in Chinese folklore, as nirvana, the closest state to heaven on earth. For almost a decade, the denim brand has been famous for its perfect fit, unique washes and modern details.
On Sept 12, Queen B. posted a photo of herself in her favorite Level 99s, the Janice Ultra Skinny in "Navy Duches" ($150) on her Tumblr.
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