It's finally here! Michelle Phan's highly anticipated cosmetics' line has launched, and in a big way.

Debuting on August 15, Em Cosmetics was 2 years in the making, with many of its impressive innovations inspired by the millions of YouTube subscribers Phan has acquired as a resident online beauty guru.

The product we are loving the most from Phan's line? The Life Palette. Talk about every color and every shade!