BEAUTY

Out Now: Smurfumes (Smurfs Fragrance)

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Beauty junkies, are you feeling blue? The Smurfs have a new fragrance just for ya or shall we say, a Smurfume! 

Available exclusively at Toys 'R' Us stores and online beginnging Aug. 9,  kids and adults who are young at heart can sport one of two smurf scent-sations.

For the ladies, check out the Smufette Blue Magic Eau de Parfum. The juice is said to be a sophisticated blend of red raspberry, oriental mandarin, pink pepper and peach blossom. Bottom notes include wet leafy greens, hyacinth, transparent lilac, patchouli, bright wood and sheer amber.

Clearly a source of inspiration for this new scent, we hear the lone lady Smurf has it going on and will again be tapped for an exclusive signature fragrance. "Smurfette is a big celebrity and we are doing a celebrity fragrance," said Antonio Lemma, Chief Executive Officer of American Brands, Inc. "She's a fashionista, she deserves a fragrance." 

And for the kids, grab the Blue Style Smurfs 3-D Collection of four Eau de Toilette options for 5-to-10 year olds. Pick up the 50-ml for $14 and 100-ml bottles for $22, featuring pink pear apple, melon, pink jasmine, iris and angel white lilac notes. 

Women's Wear Daily estimates the Smurfs scents will make $5 million in their first year. Cha-ching!

If you're painting your perfume blue, let us know in the comments section below!

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