BEAUTY

mark Names Lucy Hale Beauty Brand Ambassador

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Avon's beauty and fashion boutique brand, has named ABC Family's Pretty Little Liars star, Lucy Hale, as their newest Beauty Brand Ambassador.

In the role, Hale will appear in mark Magalogs as well as on mark and Avon digital platforms. Hale will also be the spokesperson for the m.powerment by mark campaign, the brand's philanthropic effort dedicated to breaking the cycle of dating abuse and partner violence against young women.

"I'm incredibly proud to partner with a brand that is as passionate about empowering women as I am," Hale said. "I've been a fan of mark's products for years, but it was important to me to work with a brand that is truly about beauty on the inside and the outside."

Between working on her hit TV show Pretty Little Liars and finishing her debut album, the Memphis native loves trying new beauty looks and customizing the latest fashion trends for the red carpet or the recording studio. Her debut campaign will be mark's August Magalog, as the official 10th Birthday issue for the brand.

"Lucy is the perfect example of our belief that there are no limits to what a woman can imagine or achieve," said Meg Lerner, Global President of mark. "She embodies our mission of empowerment and what it means to make your mark on the world. We're thrilled she's joining us in time to celebrate our 10th Birthday."

From its founding, mark has been an innovator. Over the past decade, the brand has led the industry with its marriage of beauty and fashion, and by pioneering the concept of social beauty. Empowerment is in the brand's DNA and can be seen in everything the company does - from the design of its products to its philanthropic outreach efforts.

Congrats Lucy!

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