Fact: females are more likely to be camera shy as adults than as little girls.

In their new short film, "Camera Shy," Dove exposes an ugly, universal truth: we hide from the camera that we once loved to model in front of as little princesses. The beauty brand believes that we are missing out on life's best moments from weddings to childbirth, shunning the lens when we should be strutting bolding in front of it. Say it ain't so!

It was reported that 77 percent of women are self-conscious and uncomfortable having people snap away at them, said Dove. More than 57 percent admitted that worrying about how they look is has a negative impact on how they feel in front of the camera, and 63 percent have ripped up photos of themselves. Tragic!