Maybelline New York announced that Swedish supermodel Frida Gustavsson has been signed to the brand. Gustavsson joins a distinguished roster of A-list spokeswomen that includes Christy Turlington, Julia Stegner, Erin Wasson, Kemp Muhl, Shu-Pei Qin, Emily DiDonato, Jessica White, and Charlotte Free.
"In addition to her stunning career on the fashion runways, Frida's radiant beauty and positive energy are very inspirational. Her warm and optimistic personality perfectly embodies the Maybelline New York woman of today," said Maybelline New York Global Brand President, Damien Bertrand.
"A Maybelline New York woman is strong and confident-I love that attitude," said Gustavsson. "I'm honored and thrilled to represent such an iconic brand and to be a part of the Maybelline New York family." Maybelline New York U.S. president, David Greenberg says, "Frida will be a welcome addition; her energy, style and beauty are a perfect complement for the Maybelline New York brand."
Scouted by a modeling agent while on a shopping trip in 2008, Gustavsson has since become one of the most photographed models on and off the catwalk. She has worked with top photographers and designers that include Chanel, Prada, Fendi, Louis Vuitton, Christian Dior, Michael Kors, and Oscar de la Renta. She has also been featured in advertising campaigns for Prada, Jill Stuart, Anna Sui, Mulberry, Paul & Joe, Roberto Cavali, H&M, Max Mara, Valentino, among others.
Gustavsson will make her debut in print and television advertising campaigns for Maybelline New York later this year. Congrats Frida!
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