BEAUTY

Maybelline Launches New Falsies Big Eyes Mascara

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What big eyes you have!

Earlier this month, Maybelline launched their new Falsies Big Eyes Waterproof and Washable Mascaras. The revolutionary dual-ended mascara is sending women flocking to try out this new beauty innovation to see if it really makes their peepers pop.

With two brushes specifically designed for top and bottom eyelashes, this special quick-dry formula promises to holds lashes in place. What makes eyes look larger? The Upper Brush pushes lashes over the top, while the lower Micro-Brush grabs every tiny bottom lash for a full circle effect.

The best way to maximize this mascara for larger looking eyes? Simply apply the Upper Brush against the top lashes and sweep from root to tip until a clean, voluminous look is achieved, followed by the lower lash line using the Micro Brush. Do not let the formula dry between coats. And this mascara removes easily with soap and water or eye makeup remover.

For more big, beautiful eyes, check out the cool Maybelline New York video below. The legendary beauty brand takes you behind the scenes of the Falsies Big Eyes Mascara shoot with American model and actress, Kemp Muhl. Watch below as bigger, wide-open eyes come to life with 360 degrees of lash glam volume! Kemp shows the exciting dual-brush applicator that accentuates the top and bottom lashes for a stunning look.

What do you think of Maybelline's new Falsies Big Eyes Mascara? Let us know in the comments section below!

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