Amid Girlfriend Rumors, Hot Adam Levine Causes Controversy For Saying 'Hates Celebrity Fragrances,' WATCH 'Anti-Celebrity' Perfume Ad

Adam Levine just debuted a new ad for his two fragrances for men and women, labeling his product as the "anti-celebrity" fragrance.

In the promo, "The Voice" judge, who first announced his perfume plans last year and released the products earlier this year to a wave of public backlash, explained just why he wanted to get into creating scents that were different from other stars. He also detailed just how involved he was in making the product.

"I typically hate celebrity fragrances, but it's not that I hate celebrities and it's not that I hate fragrances," he said in the clip below. "It's just when I see [other celebrity products,] I don't necessarily believe that the people who were promoting them were particularly connected to what they were making."

He continued, "I want to be involved every step of the way whether its the design of the bottle [or] the way it smells on a woman. [The fragrance] doesn't feel like you're overwhelming anybody with it. It's very basic, it's very classic, the "anti-celebrity" fragrance."

The Maroon 5 frontman, who is reportedly dating model, Nina Agdal, wanted his smellfest in a bottle "to look sophiscated and elegant like you could actually have it on your counter and not have it be offensive."

Making the scent went "along with a really big part of who [he] is," but he did have some reservations and apprehension. But quickly, got over those feelings.

"Now I know the thing that I'm making and putting out there is great," he added.

The world was let in on Levine's hatred of celeb making scents on Twitter in March 2011, according to Entertainment Weekly. He tweeted, "I also would like to put an official ban on celebrity fragrances. Punishable by death from this point forward."

Check out Levine's quick attempt on justifying his fragrances below!


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