Reportedly, Apple Inc. is moving into the jewelry business.

The gadget giant is creating bling to complement its iPhones and their other devices, and world-renowned industrial guru, John Ive is designing it, according to Fashionista. 

The acclaimed genius, who had landed at the company last October, just debuted an imaginative screen retooling of the ultra-popular iPhone at an Apple convention in San Francisco, Calif. He used a vibrant pink, blue and purple, changed the look of the famous icons and the brand's overly used Helvetica font. The overhaul has gotten some stellar reviews.