Playing Cato in the "Hunger Games" films showed off Alexander Ludwig's physical strength, but taking on a new role as the cultural influence director for apparel brand, RYU means showing his many other talents.

The rising Hollywood star takes the lead with Respect Your Universe, Inc., and is looking forward to doing it very much, according to a press release.

"I have always seen myself as a young enterpreneur," the "Grown Ups 2" actor said about the new job. "I enjoy getting involved with people and companies that stand for good values and RYU is just that. Further, I am deeply passionate about companies that contribute to our community's future."

Ludwig will be on the silver screen in the David Spade, Adam Sandler, Kevin James and Chris Rock sequel on July 12, according to IMDB. The lead character of Lenny, played by Sandler, returns home only to discover a crazy life with family, friends and a cast of interesting people.

The hunky actor plays Braden, a character bringing the funny.

Off screen, he is very multi-talented as an all-around accomplished athlete, who thrives on competing in ski competitions and surfing up and down the California coastline. He also is a model with a musician side that could land him on the top album charts one day soon.

And apparently, it was love at first sight when he saw the brand's apparel.

"The moment I saw the apparel line, I was instantly excited and knew this was a company that I wanted to be involved with," he continued. "The quality is exceptional and RYU's endless efforts to make it an appealing and original brand shined through its products."

He also loves the brand's unofficial philosophy, "respect those and everything around you and in turn you will succeed and emcompass the ability to achieve greatness."

The brand is equally happy to have him on board.

"We are thrilled to have Alexander as a representative of RYU that embodies what we believe about the beauty of creative individuals to lead us forward in the human endeavor," said the company's CEO, Dr. Craig Brod. "Alexander is able to play multiple roles in his life, from actor to recording artist to athlete and RYU is there to support all of his activities in comfort and style. Like with movies which are a medium that connects us all through living stories, Alexander is also apart of an emerging story, as is RYU."

For more on the sporty brand, click HERE.

Check out the Grown Ups 2 trailer below!