Avon's beauty and fashion boutique brand, mark named Lucy Hale as their new ambassador recently. 

The 23-year-old" Pretty Little Liars" star and singer will star in the new role, appearing in mark Magalogs, as well as mark and Avon's digital platforms, according to a press release. The starlet will also play the spokesperson for the brand's altruistic effort targeted toward young women to fight dating abuse and partner violence, the m.powerment by mark campaign.

"I'm incredibly proud to partner with a brand that is as passionate about empowering women as I am," Hale said. "I've been a fan of mark's products for years, but it was important to me to work with a brand that is truly about beauty on the inside and the outside."

The actress tweeted the beautiful news.

Her grand debut campaign will be mark's August Magalog, which will be the official 10th birthday issue of the brand. 

The company is beyond happy with their choice. "Lucy is the perfect example of our belief that there are no limits to what a woman can achieve and imagine," said Meg Lerner, global president of mark. "She embodies our mission of empowerment and what it means to make your mark on the world."

They are thrilled that the Memphis native is hopping on their 10th birthday bandwagon.

Hale, who is finishing her debut album, loves trying "new beauty looks and customizing the latest fashion trends for the red carpet and recording studio."  She also is a huge ambassador for Bongo.