By the way things have been going to looks like Beyonce's body is too curvy for fashion labels. In her latest digital body alteration Roberto Cavalli slimmed the singer down for a press release sent out by his team on Tuesday.

In the release the "Bow Down" singer was pictured in a gorgeous, flowing multi-coloured silk gown with many embellishments and cut-outs designed exclusively for the Mrs. Carter Show World Tour, according to the Daily Mail.

However, Beyonce's naturally curvy body and famous derrière were nowhere in sight, instead Blue Ivy's mother was reduced to a ridiculous skinny size with her body shape being a shockingly thin.

Now, do not go attacking the fashion icon just yet, the press release also included photos from the actual concert, showing the singer in all her curves rocking the outfit.

The Daily Mail reported that while fashion sketches regularly use elongated figures, the image particular image of Beyonce appeared to be a strange Photoshop picture rather than a hand-drawing.

The digitally altered photograph created a frenzy among angered fans after the image was posted on the Roberto Cavalli Facebook page, it was reported that many suggested it portrayed an "unrealistic ideal."

One user wrote, "Why would you do such a sketch that clearly doesn't reflect her shape?! 'I really don't get why brands force women to follow certain kind of body shapes that most people find unattractive. Real Beyonce figure is!"

Do you think that it was necessary for Roberto Cavalli to release the digitally altered photo of Beyonce? Leave us a comment below.