On Thursday, it smelled like teen spirit in London, with One Direction having debuted a new fragrance, "Our Moment," which will hit store shelves nationwide in September.

The new endeavor, which has been in development for a year, comes in a petal pink bottle with a "bedazzled crown and touch of tulle," according to MTV Style. It features the boy bandmates' - Niall Horan, Zayn Malik, Louis Tomlinson, Liam Payne and Harry Styles - faces next to a floral graphic to appeal as a feminine perfume, which ranges in price from $20 to $59.50. 

For photos from the launch event, click HERE.