BEAUTY

Cate Blanchett, Giorgio Armani: Actress Becomes Face of New 'SI' Fragrance Ad Campaign [VIDEO]

Giorgio Armani, one of the most influential fashion designers of the time, piques interest again with his new "SI" fragrance and collaboration with Cate Blanchett. 

His latest spritzer is feminine, and will arrive in stores at summer's end, according to Fragrantica. The renowed fashion guru turns his attention from couture to scents, enlisting the acclaimed Australian actress to sprinkle a bit of her allure to create an attractive product. 

Armani recently announced his nouveau scent, "SI," which means "yes" in Italian, at his Milan, Italy global headquarters.

"'SI' is a tribute to modern feminity; an irrestible combination of grace, strength and independence of spirit,' said the touted designer. 

Blanchett attended the announcement event, wearing a "white jacket and vest over black trousers" from Armani's collection, according to Destiny Connect

The new ambassador for the highly-anticipated fragrance expressed her happiness in being part of the ad campaign for an "empowering" fragrance, and adoration for Armani, who she known for in a professional capacity for a long time. 

Though both are open about their excitement in working together, there has been little information and revealed secrets about the fragrance's scent. But we expect it to be an irrestible one.

Check out a video showcasing the new perfume below! 

 

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