Argentinian Designer Rodrigo Otazu, who has designed sparkling jewelry for the likes of Mariah Carey, Lady Gaga, Nicole Kidman, Katy Perry and Jennifer Lopez, debuts his new brand, Rodrigo New York, according to a press release

The jeweler, photographer and fashion-world icon blazes forward with a new brand of edgy and modish designs with breath-taking potential. He creates designs from his New York City studio, but Milan is where the manufactured pieces come alive. He controls the entire design process, making sure to follow exact manufacturing standards in a hands-on approach, according to the release. Then, his work reaches consumers as one-of-a-kind jewelry.

"I provide something different, especially my couture pieces, they are an emotional statement," he said.

Rodrigo New York features pieces with Swarovski crystals, cabochons, semi-precious stones, a pure silver range and one-off Diamond collection for DeBeers.

Already, his sought after, ready-to-wear designs are a favorite amongst fashion staples like Jean-Paul Gaultier and Christian Lacroix. The designer has a flagship store in NYC, but commands attentions across the seas in Paris, London, Milan, Tokyo and other fashion meccas. 

And recently, Perry donned his jewelry for Italian L' Uomo Vogue and renowed Calvin Klein model, Christy Turlington rocked it, too.

For jewelry photos and making purchases, click HERE.