'Hunger Games 2' Trailer [VIDEO]: CoverGirl Announces Capitol Makeup Collection
ByCortney Drakeford
May 21, 2013 10:41 AM EDT
"Hunger Game" fans can soon began to imitate the residents of the Capitol, as CoverGirl has teamed up with Lionsgate for a makeup collection that is tied to the late-November release of "The Hunger Games: Catching Fire."
The Capitol Collection will feature new products inspired by the flick and it is expected to be in stores later this year. CoverGirl has yet to reveal any details about the upcoming products.
According to The Hollywood Reporter, products of the first book consisted of a nail polish collection, a "Hunger Games"-themed cookbook, and a Katniss Barbie doll.
Lionsgate's Vice President of promotions and consumer products, Paula Kuptersaid, "We are excited to announce CoverGirl as the exclusive makeup partner for "The Hunger Games: Catching Fire."
"The exquisite beauty and style in the world of the Capitol is a focal point of this film. Partnering with an innovative brand like CoverGirl to create an additional layer of beauty storytelling and inspiration for the fans is new territory that we're delighted to explore."
Esi Eggleston Bracey, vice president and general manager of Global P&G Cosmetics said that, "With 'The Hunger Games: Catching Fire'partnership, we wanted to redefine cosmetics' relationship to film with a fantasy-meets-reality beauty experience.
"The film-inspired CoverGirl campaign coming out this fall truly will bring beauty transformation to life in an aspirational, dramatic fashion.
"All of us at CoverGirl were captivated by Suzanne Collins' novels and the first film, so we're thrilled to collaborate with Lionsgate on such a bold beauty partnership with the release of 'The Hunger Games: CatchingFire.'"
