The battle against Abercrombie & Fitch and their CEO Mike Jeffries for his anti-fat remarks is now heating up, and getting serious.

Adding fuel to the fire is actress Kristie Alley, who blasted the retailer's CEO Mike Jeffries for his controversial, shocking comments that the brand only caters to "good-looking" people who are slim in the waist, according to Yahoo. The outspoken actress, 62, is not shying away from saying everything on her mind.

"Abercombie's clothes are for people who are cool and look a certain way," Alley said to Entertainment Tonight.

"And are beautiful and are thin and blah, blah, blah, blah, blah. That would make me never buy anything from Abercrombie," Alley said.

The retail brand is under fire for Jeffries's offensive commentary during a 2006 Salon interview, which recently reappeared into the public's view. He said that "every school has cool and not-so-cool kids," but "the brand only goes after the cool ones." Jeffries even added that the brand is exclusive, and many people don't belong in their clothes.

Reportedly, the brand also burns damaged clothes instead of donating or giving to charity, and does not carry sizes above 10.

And Alley is not the only one upset; many people are also in an uproar. Actress Sophia Bush jumped on the backlash bandwagon, people started a petition on Change.org for the brand to stock larger sizes, and a group of teenagers protested outside a Chicago Abercrombie & Fitch store on Monday. And did we mention that Filmmaker Greg Karber is trying to "rebrand" the company by putting homeless people in their clothes.

To check out the first story on the brand backlash, click HERE. For a complete video on the uproar, click HERE.

Sound off below!

For the protest video against the retailer, click here.