Abercrombie & Fitch, the controversial U.S. clothing retailer, has been accused of many things such as prejudice, racism, and discrimination. Recently self-proclaimed video-maker Greg Karber, has responded to the company's perspective on who should wear their items by giving their clothes to the homeless.

The clothing brand has also deliberately excluded plus-size women from wearing the clothes, by failing to make or sell womenswear in any size above Large. The CEO Mike Jefferies said that the company only wants attractive and cool people to wear their clothes.

According to the Huffington Post, Graber searched the local thrift shops in Los Angeles looking for clothing and did not find success until he asked for the "douchebag section."

Following his purchases of the Abercrombie & Fitch clothing he headed to Skid Row, which is the location of the largest population of homeless people in America. From there he handed out the "cool" brand to some of America's homeless.

In his video he asks that viewers take all of their Abercrombie & Fitch clothing and giving to the homeless revealing that together, they can make the clothing line the number one brand of homeless apparel.

Abercrombie & Fitch CEO Mike Jefferies was quoted saying that his brand only hires good looking people.

"Because good-looking people attract other good-looking people, and we want to market to cool, good-looking people. We don't market to anyone other than that."

"In every school there are the cool and popular kids, and then there are the not-so-cool kids. Candidly, we go after the cool kids. We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don't belong [in our clothes], and they can't belong. Are we exclusionary? Absolutely."

What makes matters worse is that when clothing is damaged instead of donating them to the poor or unfortunate, the company burns the items.

Will you be helping Greg Karber convert the brand? Leave us a comment below.