Beyonce H&M Swimwear Campaign Revealed, Are You Bikini Ready?

This may be the summer of Queen Bey, Beyoncé has unveiled her full swimwear ad campaign for H&M. The campaign called Beyoncé as Mrs. Carter for H&M was shot in the Bahamas by Inez Van Lamsweerde and Vinoodh Matadin. In the photos Beyoncé shows off a terrific post baby body in a mesh up of swimwear and cover ups. The starlet is seen flaunting her tone physique just a little over a year since the first time mom gave birth to baby Blue Ivy back in January of 2012. The pictures debuted conveniently on the day that the singer launches her Mrs. Carter World Tour in Serbia on Monday.

There is a variety of swimwear channeling different styles. Beyoncé flaunts a green and white two-piece paired with a flower in the hair. By adding a funky headband and aviator glasses you can bring a chic vintage style to this look.

An afterhours beach look to try is the screen-printed mini dress Beyoncé shows of with endless gold bangles. Follow Beyoncé's example with this look and use it for a late night walk on the beach or a beach barbeque.

The line features various swimsuits however Mrs. Carter wore short shorts and plunging top in one of the photos for the campaign. This look can be used to channel your inner pinup girl. Throw in some fiery red lipstick and red nails just as Beyoncé did and you are sure to turn heads.

The singer's clothing line will be available in H&M stores and online in May. Check out this slide show from Eonline to see photos from the campaign.

Which look do you have your eyes. Let us know by leaving a comment below.

See Now: 100 Most Beautiful Women In The World

Get the Most Popular Beauty World News Stories in a Weekly Newsletter






  • Today
Real Time Analytics