In today's ever-changing day and age, the risks to hair are at every turn.  Pollution, dyes, chemical processing, and heat damage all play a huge role in bad hair days.  A variety of environmental factors and lifestyle habits can increase the risk of hair damage and scalp discomfort.  In addition, chronic dandruff occurs in about 50% of the population.  Talk about a bad hair day!  To combat these detrimental factors and keep hair healthy, Head & Shoulders has created a new Damage Rescue Shampoo and Conditioner.

The Head & Shoulders Damage Rescue System was developed specifically to nurture scalp and dryness with intensive care.  Used together, the shampoo and conditioner provide a protective coating of the hair surface that helps prevent further hair damage.  Using this hair care regimen helps strengthen tresses, leaving hair up to 10X stronger in just four washes.  Because of the carefully balanced combination of ingredients in the formula, Damage Rescue delivers both intensive hair and scalp care with the proven anti-dandruff efficacy of Head & Shoulders.  Both the Damage Rescue Shampoo and Conditioner deliver the anti-dandruff effectiveness of the Head & Shoulders HydraZinc technology, which starts to reduce flaking from the first use.

The Damage Rescue Shampoo was developed to improve the condition of your scalp and keep your hair strong against breakage, reducing hair damage by up to 70% vs. a non-conditioning shampoo.  The Damage Rescue Conditioner with Vitamin E contains the highest level of moisturizing ingredients in a Head & Shoulders line.  It was specifically developed to help dry/damaged hair by retaining moisture and improving hair flexibility, with 25% more protective moisturizing ingredients than the original Classic Clean conditioner, helping to undo the harm done to smoothness and protect hair from future damage.   The carefully balanced blend of caring ingredients smoothes the hair surface to improve tactile smoothness and softness to give your hair a healthy look. 

The Head & Shoulders Damage Rescue System is available now at food, drug and mass market retailer.  Have you tried the new Damage Rescue System yet?  Let us know your thoughts on the line in the comments below.