Launching in January, Drew Barrymore's Flower Beauty makeup line is coming up roses. Available exclusively at Walmart, this new cosmetics brand was created by the famous actress and new mom, to offer a luxury makeup line at an affordable price. Click through our slideshow to see Drew's Flower Beauty looks and images of the cool new products.
Flower Beauty's philosophy focuses on the customer and their experience. They believe women no longer have to spend a lot of money to get the quality cosmetics they want and deserve. How do they do it? Flower Beauty does not pay for advertising. According to their website, while other beauty brands spend a vast percentage of the cost of their products on ads, Flower Beauty does not. "On a business level, I wanted to give women the finest formulas," Drew explained. "They deserve to have that level of quality, and I wanted to be the brand that delivers that to them," she said. Drew, as an owner of the brand, takes pride in promoting Flower Beauty, which allows the cosmetics line to put all of their resources into the formulas and packaging. All products are proudly made in the USA and are never tested on animals. Flower Beauty is custom-formulated with the same ingredients used in luxury makeup.
Flower Beauty cosmetics want customers to be "em-FLOWER-ed," as they believe the best makeup isn't only found in high-end stores any longer. "The reason I have created this makeup line is because I have grown up in a makeup chair," said Drew. "I love watching women in this aspirational environment. But it was and always will be important to me to send messages of empowerment."