With crazy busy days and super late nights, many Millennials are in their 20's, and show no signs of slowing down to take care of their skin.  Olay gets that this group of young, multi-tasking women need skincare that keeps up with their 24/7 lifestyle.  Meet Olay Fresh Effects.

Debuting earlier this year, Olay introduced an exciting full line of skincare products that gives busy young women everything they want, and none of what they don't.  Fresh Effects is a fuss-free line that's quick and easy to use.  While women in their 20's have great-looking skin now, New York-based dermatologist, Anne Chapas, points out the need for Generation Y to find a skincare routine that fits with their lifestyle and stick with it.  "There are a lot of misconceptions about caring for skin in your 20s.  Many think they don't need to address problems until they see them. This is the number one mistake," said Dr. Chapas.  "It's never too soon to be proactive about taking care of your skin.  The health habits that begin in the 20's can make a big difference in skin health and appearance later in life."   Now women in their 20's can rejoice in the fact that their skin care regime is basically hassle-free. 

Olay Fresh Effects consists of a power brush, refreshing cleansers and hydrating moisturizers all designed to provide unstoppable freshness that lasts all day.  Fresh and fearless, the Power Brush packs a cleansing punch.  Its uniquely shaped triangle design allows you to get around the T-zone and nose easily with super soft bristles for a healthy looking glow.  The Satin Finish Lotion moisturizes for up to 24 hours, with the feather-light weight feel of a gel.  The Shine Minimizing Cleanser removes 2x more dirt, oil, and makeup than regular cleansing.  The Exfoliating Cleanser's foaming bubbles and exfoliating mirco-beads revitalize skin.  And say bye-bye to blotches and imperfections with Olay Fresh Effects Tinted Moisturizer BB Cream, for instant coverage.  

While the hectic lifestlye of young women may force their skincare routines to the back burner, with Olay's simplified approach to this vital beauty ritual, it is a daily task quickly checked off a busy Millennial woman's To Do List.  Dermatologist Dr. Nipun Jain agrees, highlighting the importance of skin at this youthful age and the effects a good regime can have for the future.  "Right from the age of 20, the skin starts to age. So it is essential to keep in mind the factors which lead to premature aging of the skin," Dr. Nipjun explains.  With the proper preventive measures in place in your 20's, skin will look great for many years to come.  Have you tried Olay Fresh Effects?  For more information, visit www.olayfresheffects.com