Beauty world news


Pure Ice Launches 29 NEW Shades Exclusively at Walmart

ByKim West
Mar 20, 2013 12:50 AM EDT

So many colors, not enough fingers! Pure Ice is proud to announce the launch of 29 new shades that will put a splash of color and a touch of sparkle onto your fingertips this summer!  These beautiful  shades achieve a salon-quality manicure right at home with chic and glittery colors like 'Speechless' and 'Watch Me Go.'  Nails are sure to be on-trend, in style, and as always, totally affordable!  Now that's what we call pretty smart.

The assortment of jewel-toned shades and bright colors will be launching exclusively at Walmart stores nationwide in May this year.  Founded in 1987, all of Pure Ice's nail enamels contain a long-wear formula and are free of formaldehyde, toluene and DBP.  Pure Ice's new nail enamels are available in the following shade names:

I'll Never Tell • Hit the Floor • Saddle Me Up • Deja vu • Bare it All • Wide Awake • Private Show • Watch Me Go • Over You • Sheer Luck • Freedom • Take Me Now • Irreplaceable • I'll Behave • Come Closer • Keep Walking • It's Complicated • Dazzle Me • Darkside • Look My Way • Top coat • Show Stopper • Last Chance • Speechless • Can't Stop • Drive Me Crazy • Endless Fortune • Never Satisfied • Twisted

Pure Ice is available for $1.98 at Walmart stores nationwide

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